Press & Media
CatchJobs is featured in leading media outlets covering video-first recruitment, skills-based hiring, and the transformation of hospitality employment. Access our press coverage, resources, and media contacts.
CatchJobs Central Message
"AI can write a CV. It cannot replace personality, hospitality instinct or genuine human connection."
Press Coverage
The CV Is Losing Its Power — Video Is Bringing the Person Back
The Times
CVs mean nothing. Get ready to send a video if you want a job. Young talents lose out when AI writes and reads job applications. More and more employers are escaping A4.
Key Points:
- • Shift asked candidates to submit social-media video rather than conventional CV
- • Recruitment leaders want to understand candidates more authentically
- • Growing use of short video pitches across start-ups and larger businesses
- • Virgin Media O2 does not use CVs for apprentice, graduate and intern roles
- • PwC no longer requires CVs for early-career applications
CatchJobs Relevance:
This is the clearest direct media validation of the CatchJobs proposition. It links AI-generated written applications with declining trust, while showing that employers increasingly value personality. CatchJobs can present video as a professional addition to a candidate profile rather than as a public social-media performance.
When AI Writes the Application, Employers Search for the Real Person
Financial Times
Why recruiters are making interviews 'AI-free zones'. Employers are reassessing recruitment as candidates use AI to generate CVs, cover letters and even interview responses.
Key Points:
- • Three-quarters of senior HR leaders noticed rise in AI-generated applications
- • CVs and cover letters considered less reliable than two years earlier
- • Employers increasing practical tests, simulations, face-to-face interviews and video submissions
- • Recruiters say AI has pushed parts of hiring process towards human-focused evaluation
CatchJobs Relevance:
CatchJobs offers a response to this problem: use technology to improve discovery and matching, but preserve authentic human presentation. In hospitality, where communication and attitude matter immediately, video can provide useful context before an interview.
AI Makes Applications Better Written — and Harder to Tell Apart
NOS
Solliciteren met AI, handig voor inspiratie of leidt het tot eenheidsworst? NOS examines the growing use of AI in Dutch job applications. Weak writing and obvious errors had declined, but applications had also become much more similar.
Key Points:
- • Observation based on recruitment round involving 177 application letters
- • Poor spelling and confusing sentence structures less common
- • Letters increasingly resembled one another
- • Experts advise candidates to use AI as assistant while keeping content personal and accurate
CatchJobs Relevance:
This gives CatchJobs strong Dutch-language evidence for the Netherlands launch. The message is not that AI is always bad; it is that written documents alone are increasingly weak tools for revealing individuality. A short professional video can add personal context.
Recruitment Is Becoming AI Talking to AI — CatchJobs Keeps It Human
NOS
Sollicitatiebrief schrijven met AI? Als je er eerlijk mee omgaat, vergroot je je kansen. NOS reports that candidates increasingly use AI to prepare CVs, motivation letters and interviews, while employers introduce AI screening and AI-led conversations.
Key Points:
- • Candidates use AI for CVs, motivation letters and interview preparation
- • Some employers use AI tools to screen or interview applicants
- • AI can help people express relevant qualities more clearly
- • Article warns that AI may omit important information or introduce inaccurate claims
- • Employers using AI in recruitment face growing obligations around accountability and transparency
CatchJobs Relevance:
CatchJobs can position itself as technology with a human purpose: video, profile information and matching should help candidates be understood, not replace meaningful human judgement. This balanced position is more credible than an anti-AI message.
Recruiters Create AI-Free Zones
Financial Times
AI-generated CVs flood recruiters. Organizations including L'Oréal and EY are strengthening human assessment, practical testing and face-to-face interaction to identify genuine capability and motivation.
Key Points:
- • Similar proportion considered CVs and cover letters less reliable than two years earlier
- • Employers increasing practical tests, simulations, face-to-face interviews and video submissions
- • Recruiters say AI has pushed parts of hiring process back towards human-focused evaluation
CatchJobs Relevance:
CatchJobs gives hospitality employers an earlier view of the person behind the application—before valuable time is spent on interviews.
AI-Generated CVs Flood Recruiters
Financial Times
How AI is changing the recruitment landscape as candidates leverage technology to improve applications.
Key Points:
- • Increasing use of AI-generated CVs by candidates
- • Recruiters developing strategies to identify authentic applications
- • Growing focus on skills-based assessment over traditional credentials
CatchJobs Relevance:
CatchJobs addresses this shift by emphasizing personality, communication skills and authentic presentation through video.
Skills-Based Hiring Reshapes Hospitality Recruitment
Caterer.com
Industry shift towards assessing hospitality skills and service aptitude rather than traditional qualifications.
Key Points:
- • Skills assessment becoming primary hiring criterion
- • Hospitality venues prioritizing service attitude and communication
- • Video assessments growing in popularity for initial screening
CatchJobs Relevance:
Perfect alignment with CatchJobs' hospitality focus and skills-based approach.
70% of Employers Use Skills-Based Hiring
NACE
Research shows majority of employers now prioritize skills assessment in recruitment process.
Key Points:
- • 70% of employers using skills-based hiring approaches
- • Increased focus on capability over credentials
- • Video and practical assessment methods growing
CatchJobs Relevance:
Strong industry evidence supporting skills-based and human-centred assessment.
Hilton Tests Video-First Recruitment
The Guardian
Major hospitality chain experiments with video-first recruitment approach for candidate assessment.
Key Points:
- • Video submissions for initial screening
- • Improved candidate experience
- • Better insight into candidate personality and communication
CatchJobs Relevance:
Validates video-first approach in hospitality industry.
Europe's Hospitality Skills and Training Gap
Booking.com
Research identifies skills gap and training opportunities across European hospitality sector.
Key Points:
- • Growing demand for skilled hospitality professionals
- • Training and development opportunities identified
- • International workforce development potential
CatchJobs Relevance:
Highlights the broader context for CatchJobs' partnership and training models.
Press Kit
Company Information
Company: CatchJobs Partners
Type: B2B Partnership Platform
Headquarters: International (Turkey, UK, Netherlands)
Industry: Hospitality Employment & Recruitment
Founded: 2026
Markets: Turkey, United Kingdom, Netherlands, Germany (planned)
Media Contact
Key Facts & Figures
45,000+
Platform Users (2026)
3
Active Markets
250,000+
Target Users by 2028
5
Partnership Types
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