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Young talents lose out when AI writes and reads job applications. More and more employers are escaping A4. Shift asked candidates to submit a social-media video rather than a conventional CV. Recruitment leaders said employers increasingly want to understand candidates more authentically.

Employers are reassessing recruitment as candidates use AI to generate CVs, cover letters and even interview responses. Around three-quarters of surveyed senior HR leaders had noticed a steep rise in AI-generated applications. Employers are increasing practical tests, simulations, face-to-face interviews and video submissions.

NOS examines the growing use of AI in Dutch job applications. The observation was based on a recruitment round involving 177 application letters: weak writing and obvious errors had declined, but applications had also become much more similar.

Candidates increasingly use AI to prepare CVs, motivation letters and interviews, while employers introduce AI screening and AI-led conversations. The article presents both benefits and risks, including improved accessibility for candidates but also questions about authenticity, transparency and incorrect information.

Companies including L'Oréal and EY are strengthening human assessment, practical testing and face-to-face interaction to identify genuine capability and motivation.

Hospitality venues increasingly prioritize service attitude and communication over traditional qualifications. Video assessments growing in popularity for initial screening.

Research shows majority of employers now prioritize skills assessment in recruitment process. Increased focus on capability over credentials.

Hilton experiments with video-first recruitment approach for candidate assessment, improving candidate experience and providing better insight into personality and communication.